When small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure. However, there is one other aspect of a modern corporate IT infrastructure and that is an internal phone system that can connect “voice” over the internet, rather than traditional copper wires. Once upon a time, every office had an internal phone system that connected to the world via …
SAFETY PUP SAYS Update
One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that the newest update will have a bug and cause problems. The perception is that it is better to wait a few weeks. Finally, there is a fear that anytime you update a program or OS, something always starts …
With Ransomware, The ONLY Cure Is Prevention
It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven’t heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in bitcoin. The worst thing about it is that once you are hit, there is almost nothing you can do. There are only 2 options: don’t pay the ransom and lose your data, or pay it. There is no “downloadable” fix. …
Business Trade Shows Part III: After the Event
So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects needs to have a follow-up. Lots of it. One contact isn’t going to be enough. First, send out a short email drip that includes a ‘thanks for visiting us at the trade show.’ The second should be a ‘call …
Business Trade Shows Part II: During the Event
We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. Now it is time to work the booth. First, recognize that your goal is to use this show to develop …