Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on new customers. In the next few posts, we are going to break down the tradeshow marketing plan into three bite size pieces. …

Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version. A bit of background: Mobile sites are versions of your website that can be easily read and used on a small mobile screen. What is readable on a laptop of a desktop monitor can …

You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords.   There are many ways data can be breached, and opening some link they shouldn’t is one of the most serious security sins employees can commit, but today we’ll just talk about passwords.   Here are some basic practices that you should require your employees to follow. These are …

Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting. But there are other concerns that arise when an employee leaves. Those concerns are security and their access to company data. Here are some considerations regarding passwords and voluntary termination (A.K.A. resigned) or involuntary termination (A.K.A. fired.) It is important you …